A consistent social media presence is a critical tool that agents everywhere can use to build their business and maximize leads. Developing content takes time and creativity, but with our calendar of prompts combined with Designs in Command, KW’s library of customizable graphics, you can make having an engaging social media presence feel effortless.
Social Content – Week 1
June 1 – It’s the first day of Pride Month! Share your support of the LGBTQ+ community by sharing this graphic in Designs. Other ways to show up this Pride month – lend your social media platforms to those within the LGBTQ+ community or explore ways you can amplify the voices of LGBTQ+ individuals in your sphere, thoughtfully. 🌈 💖
June 2 – Let your audience get to know you by posting a personality quiz result (ex: Myers-Briggs or Enneagram). Get some engagement by asking them to share their results!
June 3 – Show to your followers that you have reliable knowledge about the ins and outs of your area’s market by using a market update graphic.
June 4 – Show your community members where and how to have a little bit of fun. Grab a friend and head to a local fair! Be sure to plug your favorite food truck at the fairgrounds to let your followers know all about the best local grub. 🎡 🚚
June 5 – The sun is shining, everything is growing, and there’s no better time to add some yard foliage to get into the season. Highlight a lawn care service vendor to show your followers where the best place to get garden care is.
Social Content – Week 2
June 6 – Wake up to this week with a post about your morning routine and your favorite ways to begin your day. ☀️Ask your followers to share their favorite part of their routine!
June 7 – You know that locally-owned grocery store with the absolute best hummus? Show it off. Stop by the local grocery store that’s the only place in town to get your favorite ingredient and link the location on your social media. 🥖🧀🥦🥝
June 8 – Exposure means business! Give your following a look at what homes are for sale in the area by posting a For Sale graphic from Designs!
June 9 – When things go wrong, sometimes you need a hero. Shoutout/Tag a coworker who saved the day for you and encourage your followers to do the same! 💪
June 10 – Take a moment to highlight some of the Pride events or activities going on this month that your following is sure to want to be in the loop about. Post about any that you attend yourself! 🌈
June 11 – Use a story poll to ask your following about their favorite outdoor activity during the summer. Hiking? Camping? Fishing? Boating? Post a link to a great local spot for whatever activity wins! 🥾 🏕 🎣 ⛵
June 12 – Who doesn’t love a sneak peek? Spread the word about an upcoming open house and customize a beautiful Open House graphic template to announce it!
Social Content – Week 3
June 13 – It’s getting hot out there! ☀️💧 Shout out your favorite sprinkler or irrigation system provider as your followers start their lawn upkeep for the season.
June 14 – Post a Neighborhood Snap to update your audience. In your post, paint a picture of the kind of homebuyer who might consider it the perfect place to call home. 🏘
June 15 – Show some love for the local nonprofit organizations that you support. ❤️ Share their missions with your audience and why you support them.
June 16 – When you’ve seen this many homes, you get an idea of what you like. Share your favorite interior design style (traditional, eclectic, industrial, etc.) and ask your followers to comment theirs!
June 17 – Is there a home or two that are on the horizon that you’re excited to show to your clients? 👀🌅 Give your following a first look with a Coming Soon design!
June 18 – What’s a fun summer night activity that everyone loves? Drive-in movies of course! If there’s a good venue around, highlight it in a post! 🎥 🛻 🍿
June 19 – Juneteenth ♥️🖤💚 Today, join the United State’s collective commemoration of the official end of slavery. Use a holiday graphic to recognize the day and pair your post with the promotion of any Juneteeth celebrations in your area!
Happy Father’s Day! ❤️ It’s time to celebrate the father figures who have made us who we are. Use a Father’s Day graphic to celebrate the people who helped nurture you.
Social Content – Week 4
June 20 – How are your followers’ investments doing? Share local home value updates today with help from a Home Value graphic template!
June 21 – It’s the first day of summer! Share your excitement with your followers by using a holiday graphic. Let them know your favorite summertime activity 🌞 🌊 🏖
June 22 – We did it! Take time to celebrate closing another home with an Under Contract graphic. Let your followers know how excited you are to have found the right fit for your client.
June 23 – Tis the season for flowers, so highlight a flower festival or beloved garden in the neighborhood! Head over yourself and post pictures of your favorite blooms. Ask your followers what their favorite flowers are! 🌷🌻🌸🌼
June 24 – It’s finally the weekend! Share your weekend plans and ask your following what they’re looking forward to.
June 25 – Summer wouldn’t be the same without the perfect playlist! 🎵 Post your must-have summer jams and get your followers in on it too! Reply to a few of your favorites for more engagement ☺
June 26 – Phew! It’s so hot we could fry an egg on the pavement! 🍳 Highlight three local vendors who know how to take the heat and are tried and true in getting the job done even in that summer sun.
Social Content – Week 5
June 27 – Start out the week with a good Monday meme or a post that makes you laugh every time. 😂 Get your followers in on the fun in the comment section!
June 28 – Summer is in full swing! Use your story to ask your followers what their favorite season is. Set up a poll to see how the results stack up. 🌸🌳🍂⛄
June 29 – As a home hunting expert, you know exactly what’s going on in the local housing market. Snag a lead by posting a Local Expert graphic!
June 30 – First impressions are everything. Highlight a vendor you recently worked with for the first time who you’re excited about partnering with again! 🌟
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!