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68 Top Customer Retention Statistics (2022 Data)

The relationship customers have with your business doesn’t stop after they make a purchase. If you want to maximize your revenue, you should also be aiming to maintain that relationship and keep those customers coming back for more.

And that’s where customer retention comes in.

In this roundup of customer retention statistics, we’ll be giving you the low-down on the current state of this neglected area of marketing. 

We’ll be revealing useful customer retention benchmarks and sharing stats that answer important questions, such as:

  • What are the biggest benefits of customer retention?
  • What are the most successful customer retention strategies?
  • How can you improve customer loyalty?
  • What are the average customer retention rates across different industries?
  • How do businesses measure customer retention?

Ready? Let’s jump into it!

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