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Looking to break into the world of digital marketing?
The time has never been better to get started.
The nature of work has changed dramatically in recent years as businesses shift more and more to the digital sphere.
As a result, entry level digital marketing jobs are in demand like never before.
Here’s a look at what you can do to put yourself in a position to capitalize on this fast-growing industry.
What is Digital Marketing Work?
Marketing is the act of promoting or advertising a brand/product with a specific goal in mind.
The goal is to either raise awareness about an offering/service or convince a customer to make a purchase.
Often when we think of marketing, we still think of it in the context of somewhat outdated traditional channels.
This might include mediums such as television commercials, newspaper ads, and billboards.
Digital Marketing refers to the same type of goals and initiatives as traditional methods; however, it is conducted entirely through electronic devices such as phones or computers.
It can take on many forms, such as paid display ads, paid search ads, social media, and search engine optimization (SEO).
In an increasingly digitized world, a digital marketing specialist fills a glaring need.
It is a field that is expected to more than double over the next decade.
Firms are hiring for digital marketing jobs at an unprecedented rate to account for this.
What Does Entry Level Really Mean?
An entry-level listing generally means a company hires people with little to no experience or training for an open position.
However, while you may find numerous positions listed under “entry level,” there is more of a loose definition of what that actually means.
Some companies may have more strict requirements for prospective entry-level employees, such as a college-level education or a basic understanding of the industry.
Others may want some experience, even if it’s an unpaid internship or volunteer work.
When applying for entry-level positions, it is essential to remember that this is often a flexible term.
Be sure to read the fine print in the job description to see if there are any prerequisites.
What Is The Average Entry Level Digital Marketing Salary?
The average salary for those just starting out in the digital marketing specialist field generally ranges from around $45,000-55,000.
However, as there is a wide fluctuation in job titles, this number could be more or less depending on the company, location, and the specific role you take on.
What Are Some Entry Level Digital Marketing Job Titles?
Here is a look at several of the most prominent entry-level positions for digital marketers and some more details about what you can expect.
1. Digital Marketer
Digital marketing is the process of leveraging online marketing platforms as part of a more extensive campaign.
Businesses reach customers via paid advertising, organic traffic, and social media.
Role of the Digital Marketer
The job title of a digital marketer generally encompasses overarching campaign outreach strategies.
The job entails careful strategic planning across web channels, including SEO, SEM (search engine marketing), email, social media, and display ads.
A digital marketing associate is responsible for the planning and execution of the campaign.
They need to understand crucial metrics and key performance indicators (KPIs) that determine where a campaign has succeeded and where it has failed.
Adjustments often need to be made in order to maximize return on investment (ROI).
Digital marketers should also build and promote a solid social media strategy to support more comprehensive campaign strategies.
Average Digital Marketing Salary
The average annual salary of an entry-level digital marketer is approximately $42,000.
For long-term employees, it increases to a rate of roughly $58,000.
2. Content Strategist
Content strategy is the creation of “content-based deliverables.”
Content marketing can help increase the visibility of a company/offering on the web.
In digital marketing, content is usually delivered to clients in the form of writing blog posts, videos, or audio to engage potential customers.
Role of the Content Strategist
A content strategist is in charge of planning, designing, editing, and implementing relevant content marketing that will appeal to clients.
The goal is to develop compelling content that is both engaging and aligns with a business’s values and objectives.
Web content helps drive inbound traffic and encourages the audience to take a specific action.
It can be something as simple as giving their email address, or it can involve something more substantial, like making a purchase.
Content marketing can play a pivotal role in establishing and supporting a brand’s identity and fostering trust and credibility with clients.
Average Content Strategist Salary
The average salary of a content strategist is approximately $63,500, though it may range a bit lower for those beginning in an entry-level position.
3. SEO Strategist
SEO is fundamental in online business as it helps companies increase their exposure and drives traffic to their sites.
SEO is how search engines process and index your website on their servers.
In other words, SEO helps tell search engines such as Google what your website or page is about.
Role of the SEO Strategist
An SEO strategist needs to be familiar with all aspects of search engine optimization to help their organization show up in searches and reach more people on the web.
Improving SEO involves careful data analysis, keyword research, and technical on-page setup and implementation.
SEO strategists use web traffic tools like Google Analytics to inform their decisions and help craft their optimization strategies.
They should be able to perform routine audits that determine areas of strength/weakness within an organization’s website.
Average SEO Strategist Salary
According to Glassdoor, an SEO strategist will earn an estimated average of $75,000 per year.
4. Social Media Manager
Building and maintaining a strong social media presence is an essential component of doing business in today’s world.
Social media helps organizations increase their exposure, promote their products, and form better connections with their customers.
Role of the Social Media Manager
A social media manager is the person in charge of monitoring an organization’s social media marketing footprint.
A social media specialist plays an essential role in representing the company across multiple social channels, creating a voice, and fostering a unique brand identity.
In addition to crafting compelling posts, they also respond to comments, answer questions and fulfill specific requests.
A social media coordinator/manager can offer critical guidance that may not be reflected in statistical data based on their unique interactions and feedback.
Average Social Media Manager Salary
A social media manager will earn an average annual salary of $53,000 (per payscale) though there may be additional bonuses and commissions.
5. Marketing Manager
Every marketing campaign is multifaceted and requires meticulous oversight, budgeting, and strategic application.
That is where the marketing manager comes into play.
Role of the Marketing Manager
As a marketing manager, you are in charge of estimating budgets and allocating funds.
You must have the ability to recognize and address problems and adequately evaluate the successes and failures of a campaign.
You also must have good communication skills in relaying information across departments, including upper management.
Planning, testing, correcting, and analyzing campaigns are all central components of being a marketing manager.
Average Marketing Manager Salary
Marketing managers in the United States earn an average salary of approximately $68,000 per year when starting out, although there is a significant opportunity for advancement.
For experienced marketing managers, some estimates range as high as $88,000.
6. Ad Campaign Manager
Ad campaigns consist of paid marketing strategies that drive traffic to an organization’s website to generate an action, such as entering an email, filling out a survey, making a payment, etc.
Role of the Ad Campaign Manager
An ad campaign manager is in charge of creating paid ads and managing marketing campaigns.
They will closely track results through various testing and tools such as Google Analytics to inform data-driven decision-making.
Ultimately, ad campaign managers find compelling paid strategies to reach potential clients while promoting the organization in both a positive and appealing manner.
Paid strategies are a pivotal component of digital marketing campaigns.
Average Ad Campaign Manager Salary
There is a substantial range in salaries.
Those just starting out can expect a salary in the $55,000 range, while those with additional experience will generally earn closer to $76,000 annually.
7. Analytics Specialist
Digital marketing is becoming increasingly reliant on data and analytics to help inform decision-making.
As such, it has become vitally important to hire people who can both measure and communicate statistical findings.
Role of the Analytics Specialist
An analytics marketing specialist will analyze data sets to help support an organization’s campaign and provide much-needed statistical support.
Analytics can help confirm or reject a marketing hypothesis and help a marketing analyst/manager craft their strategies or make necessary revisions.
Having someone that can perform analytics tests and communicate the findings in concise and actionable ways can be a massive asset.
Average Analytics Specialist Salary
According to data from Glassdoor, an analytics specialist can expect to earn an average annual salary of roughly $73,000 per year, though some earn as much as $107,000.
How to Qualify for Entry Level Digital Marketing Jobs
There are some base skills and knowledge that can help you qualify for entry-level digital marketing jobs:.
Have a Relevant Degree
Having a bachelor’s degree in a relevant field is also a good starting point.
Some related fields include:
- Marketing
- Advertising
- Communication
- Journalism
Learn the Basics
If you don’t have a relevant degree, you can always teach yourself some of the basics by signing up for a free online course or conducting your own online research.
Taking the initiative to learn about digital marketing can help give you a leg up when it comes time to apply to a position.
Try Freelance First
One great way to learn on the fly is trying freelance first.
There are many agencies, including Fiverr and Upwork, where you can sign up for an account and begin accepting assignments for small fees.
Not only is this a great way to get some experience and bolster your resume, but it can also help you determine whether or not you want to enter the industry.
Brush Up on Your Skills
Having a specific set of skills is always incredibly valuable to help stand out from the rest of the field.
Practicing digital marketing skills in your free time is a great way to refine your knowledge and abilities.
This can include creating a practice Google Ads account, launching a blog, or creating your own online store and practicing paid ad strategies and social media promotion.
Where to Find Entry Level Digital Marketing Jobs
Many useful job posting websites offer some unique features.
Here is a look at some of the top ones you should consider in your job search:
Indeed
Indeed has become one of the premier job listing sites with an extensive range of postings, an easy application process, and responsive employees. Indeed does a great job of finding relevant jobs based on your preference settings.
You can subscribe to Indeed email alerts to have customized job listings submitted daily to your inbox.
You can also take Indeed skill tests to help stand out to organizations.
Glassdoor
Glassdoor is a beneficial site not only for finding jobs but also for hearing directly from past and current employees.
To access Glassdoor’s wealth of information, you must be an active participant on the site by reviewing a past/current job you have done.
Glassdoor is a valuable tool, providing comprehensive details about specific job titles, company culture, and salaries.
You should absolutely consider using it when weighing potential digital marketing jobs.
LinkedIn stands out as the leader in business-oriented social media.
The site is a valuable tool for browsing potential job offerings, and it is also a great way to form connections and network.
LinkedIn’s algorithms do an excellent job of matching you with the types of jobs you are looking for and connecting you with people in that field.
ZipRecruiter
ZipRecruiter is another excellent job search tool.
The company is designed for both prospective employees and companies and does an excellent job of matching candidates with relevant offerings that match their qualifications.
How to Get Entry Level Digital Marketing Jobs With No Experience
It is never easy to break into a new industry because you lack relevant experience.
With that said, here are some steps you can take to stand out.
Polish Up Your Resume
A good resume can make all the difference.
Make sure to take the time to polish yours up, make it clean and professional, and highlight skills that make you a good match for the job you are applying for.
Understand the Basics
If you don’t have actual experience, the next best way to make an impression is by making sure you familiarize yourself with the basics that the job entails.
Make sure you are knowledgeable about the industry and the daily tasks your job would entail.
Send Out Applications
You can’t get the job if you don’t apply. Don’t be afraid to put yourself out there and send out applications.
Prepare for Interviews
Once you familiarize yourself with the industry, begin to think about the types of questions that might arise during an interview.
Research the company you are applying to work at thoroughly and develop a list of relevant questions you have for the employer.
Wrapping Up
When applying to entry-level digital marketing jobs, the biggest takeaway is to narrow your focus and have a clear objective in mind.
Know the ins and outs of the industry and consider the specific position you want to apply for.
Examine the job description carefully.
Be sure to thoroughly research the companies you apply for, and don’t be intimated by job descriptions or prerequisites.
Use the valuable job board resources listed above and take steps to put yourself in the best possible position to succeed.
Take the next steps in achieving your career goals and get started on the path to success.
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