Former Sega And Koei Tecmo President Appointed As SNK’s New CEO


SNK - Nintendo Life IMG

SNK Corporation – best-known for series like The King of Fighters, Fatal Fury and the Neo Geo hardware has appointed Kenji Matsubara as its new chief executive officer. Matsubara was previously the president of Koei Tecmo and spent a few years at Zynga’s Japan, before moving on to Sega as CTO, COO and president.

In an official press release, SNK mentioned how there would be a “new phase of growth and development” under Kenji:

“We warmly welcome Mr. Matsubara who has a wealth of business expertise and experience in leading the game industry. He brought tangible success to prestigious companies with his extensive experience in game software development, marketing, and sales both in Japan and overseas. We will aim for further growth and an increase in corporate value under his leadership. With the appointment of Kenji, we promise that SNK is positioning itself for a new phase of growth and development.”

Kenji Matsubara
Kenji Matsubara (Image: SNK)

You can see all of Matsubara’s career history over on SNK’s official website.


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