The directory is being offered by Greenwood, a digital banking platform mainly for Black and Latinx individuals and business owners. The directory was inspired by the original GreenBook, which provided a guidebook of safe accommodations, restaurants, and service stations for African American travelers during the era of Jim Crow law. The fresh GreenBook was rolled out earlier this year as a resource, reportedly aiming to drive the recirculation of dollars in the Black and Latino communities.
Some 806 businesses owned by Black Americans and Latinos are in the directory, including various retailers, health and beauty shops, medical services, auto dealers, legal services, pet services and supplies, and several others. For instance, they include Slutty Vegan, Local Green, iSeefood Miami, Bowlegged BBQ, and Alma Del Mar, BMW of Bridgewater, and Cinnamon Annie Dolls.
As for Greenwood, Black Enterprise was informed by the bank last month that it has begun rolling out its mobile banking platform to beta users. It plans to make the platform available to more people weekly on a rolling basis that are part of what Greenwood says is a 500,000-person strong community and waiting list.