Are you ready to start hiring more employees? Once you’ve figured out your budget and what roles need to be filled, it’s time to start bringing in candidates. But if you’ve never posted — or don’t know how to post a job, it can be confusing.
How do you know where to start? What are the best job boards to post jobs on? What job details need to be included in the job advertisement? How can you make sure your job posting gets the most views by qualified candidates? We’ve created a step-by-step guide to help you post a job and easily hire new team members.
1. Choose a Job Board Based on Your Needs
Different job boards serve different purposes, so before you even create a job post, think about what you’re looking for.
Do you need hourly workers or have a focus on manual labor? Craigslist might be the best option for you. Are you a Fortune 500 company with a whole team of talent specialists that are dedicated to the hiring process? Which website you use may not matter.
Are you a small business owner and need more help to attract applicants? Using job boards that have more features to make hiring easier can help you find qualified applicants without stressing out your existing employees.
If you have a more niche job posting or want a more streamlined job board to post your openings on, ZipRecruiter may be the best option for your company. It uses artificial intelligence to help create job posts, find quality candidates and manage the interview and hiring process from start to finish.
2. Write a Great Job Description and Job Title
Once you know which job you need to hire for first, you have to attract the best candidates to potentially fill it. The first course of action is making sure the job title and job description lines up with the qualities you’re looking for — and of course, includes the key words job seekers are typing into the job search engines.
Ensure your job details are clear and concise, and that you highlight your company culture and the benefits that will be offered. The more detail you can provide into the day-to-day life of this future employee, the better. If the job ad doesn’t end up matching the job itself, then you could be risking employee turnover in the future.
There’s a lot to consider when writing a job description, and it can be easy to overlook important details — there’s a lot to include, after all! A website like ZipRecruiter has created a feature that simplifies this job-posting process — sample templates. There are thousands of templates available with pre-written job descriptions to help you cover all of the features needed in a job posting.
3. Set Guidelines for the Application
You can streamline your hiring process by adding screening questions to your open job postings. In addition to uploading their resume and adding their personal information, applicants can fill out screening questions to help hiring managers narrow down the applicant pool.
4. Post the Job
Once you’ve filled out the details of your job posting, it’s time to post the job. Most job boards require a membership that starts with a single job posting and increases in price when you want to have multiple job postings live at the same time. Sometimes this means paying for 30 days of a single job posting at a time.
With ZipRecruiter, your monthly membership allows you to swap out job listings when they become filled — whether you’ve reached your 30 days or not. For one flat fee, you can post one job after another without worrying about wasting time on job openings that have already been filled.
5. Get in Front of More Job Seekers
Once you’ve written the perfect job description and have your dream future employee in mind, take advantage of two features from ZipRecruiter to get more eyeballs on your job postings:
First, ZipRecruiter will syndicate your job posting to more than 100 different job boards to make sure the greatest number of interested candidates will be able to see your job post and apply for the job.
Next, sponsored job ads can get your job postings in front of more qualified candidates. For a small additional fee, recruiters and hiring managers can use ZipRecruiter’s sponsored job ads feature to receive more applications.
6. Take Advantage of a Free Trial
Most job search engines, from Monster to Indeed to ZipRecruiter, include a free trial for you to get the hang of posting a job. It’s a risk-free way of testing out a job site before committing to a membership fee.
ZipRecruiter offers a four-day free trial before signing up for a monthly membership. There are different levels, starting with a single job posting at a time and going up from there. Even if you take the lowest-level subscription, you can swap out any job posting for a new one whenever it gets filled. Some websites require you to post jobs in 30-day increments, but ZipRecruiter doesn’t lock you in.
Figuring out how to post a job online doesn’t need to be complicated, but we hope you found this article helpful. There are plenty of tools out there that can help streamline the process and make your job easier. Just make sure to focus on the most important parts: having a clear and concise job description and getting your open positions in front of the right applicants.
Now that you know how to post a job online and find quality applicants, which position at your company will you hire for first?
Kari Faber is a staff writer at The Penny Hoarder.