Real State

Introducing the Keller Williams School of Real Estate, in Association with Kaplan Real Estate Education

Imagine a world where education is affordable and accessible – students don’t have to worry about financial constraints or the confinement of a physical classroom. With the creation of the Keller Williams School of Real Estate, a national, first-of-its-kind, fully-digital real estate training program, this thought is no longer a figment of the imagination. Keller Williams has partnered with Kaplan, one of the world’s most diversified global education organizations, to offer a state-approved prelicensing curriculum, via Kaplan Real Estate Education, for aspiring real estate agents and continued real estate education credits for existing agents1.

Accessible to students, the program underscores Keller Williams’ commitment to the ‘E’ within its WI4C2TES belief system – Equity: opportunities for all. By removing this initial barrier to entry, the KW School of Real Estate helps ensure aspiring agents of all backgrounds have the opportunity to enter a life-changing career in real estate. Kaplan Real Estate Education’s platform offers distinct education-delivery formats, including home study, online, and live online courses, along with flexible schedules and a wide selection of state-approved courses and packages.

“We’re very excited to be partnered with Kaplan Real Estate Education, renowned for its training and educational services expertise, as we launch our KW School of Real Estate,” said Marc King, president, KW. “The synergy of KW and Kaplan, two world-class brands in training and education, will transform how our industry provides education for today’s aspiring real estate agents.”

In the current real estate landscape, the NAR 2021 Member Profile states that the racial and ethnic distribution of Realtors is 78% white, 9% Hispanic and Latino, 7% Black and African American, 6% Asian and Pacific Islander, 1% American Indian, Eskimo and Aleut, and 3% classified as Other. Keller Williams aims to close the gap and bring the real estate agent population more in line with the demographic breakdown of the U.S. population, according to the latest U.S. Census data. 

“Through financial assistance opportunities offered via our market centers, we’re seeking to balance the racial makeup of our industry with that of the general population,” said King. 

To enroll in the program, students must connect with a participating market center, found here

Currently, more than 250 market centers are part of the initial Keller Williams School of Real Estate rollout phase with more to come. 

Jumpstart Your Real Estate Career

“This innovative and comprehensive real estate education and training program positions Keller Williams at the front door of the industry,” said Toby Schifsky, executive director, Kaplan Real Estate Education.  “Kaplan’s enterprise licensing solution helps Keller Williams eliminate several significant friction points in their new agent onboarding process. The commitment from Keller Williams to their new agents is significant, and we look forward to providing positive student outcomes for each of them.”

The KW School of Real Estate also sees Molly de Mattos appointed as “dean”. An agent and team co-owner, Keller Williams University instructor, and KW MAPS Coach, de Mattos has collaborated with the school to create a special curriculum titled KW Prep, with modules focusing on balancing the practical elements taught in real estate school with real-world application. 

“Beginning in 2022, we expect to add more than 15,000 new agents annually to Keller Williams and our industry with this program,” said de Mattos. “Through this critical endeavor, we will make entry into real estate more accessible than ever before.”

“KSCORE represents our most forward-looking step we’re taking as a brand to match our actions to the strong commitment we’ve made to our diversity, equity and inclusion goals,” said de Mattos.

KSCORE, Keller Williams School of Real Estate, KW School of Real Estate, and Keller Williams Realty, Inc., are not approved by any state regulatory agency to satisfy the required licensing or continuing education requirements for real estate agents or brokers. They are not recognized educational institutions for higher education or degree-granting institutions. This is a program designed to help individuals become better real estate agents. Prelicensing education and continuing education will be offered by a state-approved education provider, such as Kaplan Real Estate Education, where applicable. This program, as described herein, does not apply in Minnesota and New York.

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