The business of Hip-Hop continues to grow amongst the architects of the culture.
Nasir Jones, better known as Nas, is expanding the portfolio of his ever-growing businesses. The Queens, NY, rapper, also known as Escobar, has announced his involvement with a cigar company that bears one of his aliases.
“Welcome to Escobar Season. ?”
Premium Nicaraguan cigar maker Escobar Cigars® by Puros Privados, Inc. has announced that they have struck a global strategic partnership with Grammy award-winning, multi-platinum recording artist Nasir “Nas” Jones (a.k.a. “Escobar”). Nas is now a co-owner and equity partner of Escobar Cigars.
“When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas in a written statement.
“This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”
Bloomberg reports that Nas will advise on marketing as the three-year-old brand revamps its e-commerce operations and packaging.
“I look at it separately from any other business that I’m doing,” Nas said in an interview with Bloomberg. “I’ve always had a hidden love for — well, not so hidden — I got tons of pictures through the years with different cigars.”
Nas, through his own venture capital firm QueensBridge Venture Partners, has put money into companies such as Robinhood Markets Inc., Coinbase Global Inc., DropBox Inc. and, Lyft Inc. — now all public companies.
“As a New Yorker, I came up with this natural drive to be something in the business world,” Nas said. “I just didn’t know what that was going to be.”