The social media company is rolling out 523, its first content accelerator program that will stick up for small, minority-owned content companies and creatives. Those firms traditionally lack access or resources when it comes to competing with their larger rivals.
“PinkNews was a relatively small business when we began the process of joining Snapchat Discover in 2017, leading up to our launch on Discover in 2018,” Benjamin Cohen, Chief Executive of PinkNews, shared. “We doubled our content team in order to be able to produce the volumes of vertical content needed, and this put a significant strain on the business. But being part of Snapchat Discover allowed our business to grow significantly and even more importantly, has given many tens of millions of young people access to LGBT+ inclusive stories from the diverse communities that we seek to represent.”
Here’s a look of what reportedly the program will offer:
- Funding and resources — $10,000 monthly to support the applicants’ investment in concepting and filming content for Discover.
- 1:1 mentoring — Mentorship from Snap’s Content + Media Partnerships team on how to best leverage the Snapchat platform to increase the applicants’ engagement and business goals.
- Partner education — Intimate workshops that provide insight into the Best Practices to be successful, with sessions from experts across Snapchat — including Creative Strategy, Monetization, and more.
- Exposure and marketing — Inclusion in announcements and public events tied to the 523 program. Participants will also have the chance to form connections with sponsors who are offering time and resources to the program.
- Sponsors include AT&T, Nissan, Target, State Farm, Unilever, Uber Eats, and McDonald’s.
- Community engagement — The opportunity to connect with other companies within the 523 program and build a robust network through Snapchat
The deadline to submit applications here is Feb. 1. Twenty participants will be selected by Mar. 1.