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The dictum that two heads are better than one can apply to many things, including blogging.
I collaborate with my brother on five websites, which makes me uniquely qualified to explain the benefits of online collaboration.
Here are 5 reasons collaborating with a partner can help you beat out the competition.
1. More variety in your writing. Single-authored blogs with the exception of guest posts will always be based on the standpoint of one author. Having a partner that writes posts with you ensures that your blog will always be filled with variety and fresh ideas.
2. Proof each other’s posts. Spelling and grammar mistakes occur in even the most popular blogs. Having a partner ensures you always have someone to proof your writing. Your partner can also let you know when your writing isn’t clear and flowing as well as it should be.
3. Make a good product amazing. If I show my partner a “final product”, he can take a look and give me a few additional ideas and tweaks that can make what I’ve written even more powerful. This process has helped my brother and I make humor pieces go from funny to downright hilarious (at least to us).
4. Combine your skill set to create new websites that kick-ass. The most recent site I’ve launched with my brother is a funny online comic called the Spicy Tornado. I draw the comics and my brother colors them in. By sharing the duty of creating each comic neither of us becomes overwhelmed by it. Combining our unique skill set in the creation of each comic makes for a finished product of the highest quality.
5. Significantly increase your capacity to promote. Without promotion your site won’t go anywhere no matter how quality it is. By doubling your capacity to promote your chances of gaining momentum multiply. For example, your partner can maintain your site while you do a guest post campaign. Also, you now have two twitter accounts instead of just one and double the connections with people who can link to you and promote you.
The down side of collaborating with online ventures
The two greatest downsides are that you must split profits and find someone you can trust completely.
It goes without question that collaborating is not for everyone and involves risks.
I’d argue, however, that considering the sheer competition out there, the upside of collaborating with a partner with online ventures overwhelms the downside.
What’s your take on collaborating with online ventures?
About Daniel
Daniel Scocco is a programmer and entrepreneur located in São Paulo, Brazil. His first company, Online Profits, builds and manages websites in different niches. His second company, Kubic, specializes in developing mobile apps for the iOS and Android platforms.
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