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Kindness can go a long way, regardless of what you are trying to accomplish. If you are trying to build a popular blog, well, you might wanna be kind to your readers, as this will improve the chances of them coming back and becoming part of your community. Below you’ll find 6 tips for this purpose.
1. Kill or shorten introductions. They are often unnecessary and can make your post longer but not better. Every time you find yourself writing an intro, ask yourself if it’s necessary for the reader to understand what you’re trying to say. If it’s not, then just cut to the chase.
2. Champion quality over quantity. Sometimes the obsession for a certain amount of posts begins to infiltrate our consciousness. People are reading our posts for what they have to say, not because you just wrote another one. So if you’re only capable of writing one good post a week, then stick with that. Your readers will respect you for it. This concept is especially important to observe when you consider the competition. Your posts have to compete with other A-listers in your niche. How’s a mediocre post going to do that?
3. Commit to having every post be entertaining. For example, I had a long blogging hiatus. While I could have written a post explaining to my audience that it’s going to be a while before I write another post, I concluded that would be the most boring post in the world.
That said, when you just have to get that informational post out there–make it as entertaining as humanly possible regardless of the boring nature of the subject. Humor can work well here.
4. Write clearly. The sign of a great writer is when their readers can start from the beginning of the page and get to the bottom without having to read any sentence twice. Do you have that kind of clarity and simplicity in your writing?
5. Keep your posts as short as possible. Blogging is not about us the authors–it’s about them, the readers. So if you have a post that “requires” 1000 words, see if you can be extremely concise and get it down to 700. Or to put it another way,
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”~Hans Hofmann
6. Step up your game. This isn’t the most conventional way to be kind to your readers, but blogging is highly competitive. Show your readers on a regular basis that your writing is getting more concise, more compelling as well as more entertaining. The best way to do this is to read more, write more and think more. Every few months your writing should not only get better, but it should also become more creative. You should be evolving all the time.
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless” says Seth Godin.
What will you do this week to show more kindness to your readers?
Michelle (aka Meesh) is your classic girl-preneur who is passionate about helping others achieve their financial goals. She is a regular contributor to several financial publications including DBT. She is especially passionate about empowering women to take control of their financial future.
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