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Google has turned the logo on its homepage black in the United Kingdom to coincide with the funeral of Queen Elizabeth II.
Internet users in the UK woke up to an all-black version of the Google logo to mark the Queen’s funeral on 19 September, which was attended by dignitaries from around the world.
The logo, which is usually blue, red, yellow and green, was accompanied by a black ribbon along with the text “Thank you, Ma’am” as well as a link that led visitors to a webpage that summarised the legacy of the Queen, who died on 8 September at the age of 92 after ruling the UK for more than 70 years.
Hovering the mouse over the logo also revealed a text box that read: “Queen Elizabeth II: 1926-2022”.
The black bow was also included on the Google homepage for some of the other nations in the Commonwealth, including Canada and Australia.
The black logo is a change after over a week of UK users seeing a grey version of the logo, which was put up when the Queen’s death was announced on 8 September.
Google has removed the colour from its logo before
Google often creates animated or interactive versions of its logo on its homepage, which it calls Google Doodles, to commemorate significant events and people.
The Google Doodle has marked a diverse array of events, including the 100-year anniversary of the Bauhaus design school, the memory of Iranian architect Zaha Hadid and the birthday of American urban planner Jane Jacobs.
The first Google Doodle was deployed in 1998 by founders Larry Page and Sergey Brin to mark their attendance of that year’s Burning Man festival.
However, the American technology brand takes a more sombre approach to marking significant deaths.
The logo has turned grey before, to mark the passing of former US president George H.W. Bush. The American technology company also uses a grey version of its logo on days of remembrance such as Memorial Day in the United States.
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