What do jewelry sales and animal adoption have in common? For dog lovers, everything, says award winning TV personality Allyson Spellman.
Shop and adopt is the theme of Allyson’s new Jewelry Television (JTV) live stream series, Jewelry to the Rescue, which features adoptable, homeless animals at the Young- Williams Animal Center in Tennessee and an array of animal-themed jewelry.
“Jewelry is such a connector of dog lovers,” she says. “It automatically elicits conversation and emotion.”
Allyson, who tries to promote animal advocacy whenever she can, brainstormed the idea from feedback after selling animal-centric jewelry on the various JTV shows she’s hosted for five years.
“Our viewers would connect with me and post pictures and share stories,” she says. “They’d say, ‘This (piece) reminds me of my rescue!’”
She grabbed the opportunity to combine both her passions.
Three to four adoptable animals are featured during the weekly live stream at the shelter, along with other perks, like waived rescue fees and jewelry giveaways. Viewers nationwide can submit real-time questions about the animals and share their rescue stories.
“It’s interactive,” says Allyson. “I get so inspired by our viewers.”
In the few months it’s aired, adoptions are up, including “the cutest tri-pod dog,” says Allyson. The show also recently won a Telly Award.
You really have to ask yourself, she says, “Who rescued who?”