Real State

KW MAPS Coaching Partners with Top Motivational Speaker & Author Molly Fletcher


AUSTIN, TEXAS JANUARY 31, 2024 KW MAPS Coaching, the coaching division of Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, has partnered with top motivational speaker and author Molly Fletcher on NEGOTIATION: Maximize Your Influence, a two-day digital event focused on a proven negotiation framework.

“In an ever-changing market, every buyer and seller experience is important,” said Jen Davis, vice president of KW MAPS Coaching. “We want our agents to be able to convert more written offers into signed contracts and get to the closing table.” 

Hailed as the “female Jerry Maguire” by CNN, Fletcher made a name for herself as one of the first female sports agents. She is a leadership expert and the author of A Winner’s Guide to Negotiating, the book on which the training is also based. 

“Molly Fletcher is an expert in negotiations and creating win-wins,” said Davis. “This is an incredible opportunity for our agents to increase their skill during this crucial time in real estate.” 

Fletcher made a career negotiating over $500 million in contracts and represented more than 300 of sports’ biggest names, including Hall of Fame pitcher John Smoltz, PGA TOUR golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers.

“Asking for and getting what you want, what your clients want, and strengthening the relationships while you do it is imperative,” said Fletcher. “Often, what holds us back is feeling confident in how to navigate these conversations effectively.”

NEGOTIATION: Maximize Your Influence will be offered over two days, on March 14 and 15, 2024, from 11 a.m. to 3 p.m. central. The training is available to cross-industry agents. Registration is $299.00 and is available online

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 180,000 agents. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, education-based culture that rewards agents as stakeholders. For more information, visit

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