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Lexus invites participants to digitally customise its Design Miami installation


Dezeen promotion: Lexus has created a virtual model of its upcoming installation by Germane Barnes, which enables people from around the world to customise it ahead of its unveiling at Design Miami.

Called ON/, the installation by Miami architect Barnes, developed in collaboration with students at the University of Miami, is based on the Lexus LF-Z Electrified Concept car.

Located at Design Miami from 1 to 5 December, the ON/ installation will be a precisely scaled sculpture of the electric concept car made from steel wire and embedded with LED lights.

ON/ installation by Germane Barnes for Lexus
Germane Barnes’s ON/ installation is based on a Lexus concept car

It will explore Lexus’ “electrified, carbon-neutral vision for the future”, according to the brand.

“The car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus,” Lexus said.

Installation can be customised by people around the world

Ahead of the unveiling of the sculpture, Lexus and Barnes have created an interactive virtual model of the installation alongside the physical display.

Using the digital tool above, anyone around the world can create their own lighting scheme for the display, altering the colours of the car, as well as the surrounding swings and furniture.

Barnes and his team will select some of these user-generated designs to display at Design Miami in the real-world installation when it opens to the public tomorrow.

“We’re excited to partner with Germane Barnes and the University of Miami for this year’s edition of Design Miami, and looking forward to seeing their vision for a more human-centric and carbon-neutral future come to life,” said Brian Bolain, Lexus’ global head of marketing.

“The LF-Z Electrified represents the future of the field for us, paving the way forward for the next generation, and the installation will illuminate that vision from the perspective of the next generation of designers.”

Germane Barnes working on ON/ installation for Lexus
Germane Barnes is a Miami-based architect and professor

Barnes is principal of his firm Studio Barnes and is assistant professor and director of the Community Housing and Identity Lab (CHIL) at the University of Miami.

Lexus is the official automotive partner of Design Miami, the collectable design fair that takes place alongside the Art Basel/Miami art fair in Miami Beach this week.

Design Miami takes place from 1 to 5 December. For details of more architecture and design events, visit Dezeen Events Guide.

Partnership content

This article was written by Dezeen for Lexus as part of a partnership. Find out more about Dezeen partnership content here.


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