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Vipp Studio in Manhattan functions as both showroom and apartment


The owners of Danish design company Vipp have renovated a Tribeca loft that acts as a showroom for their brand and a pied-à-terre when they stay in New York City.

Sofie and Frank Christensen Egelund designed the Vipp Studio as a space to showcase their product range in-situ and to live in with their two children and golden retriever.

Vipp Studio kitchen island
The Vipp Studio is furnished with the Danish brand’s products

The couple spent a year renovating the 3,800-square-foot (350-square-metre) loft, on the fifth floor of a former factory that dates back to 1883.

Located on Lispenard Street, it is close to showrooms of many high-end design brands including Orior, Egg Collective and Allied Maker.

Gallery space displays art collection
A gallery provides space for Vipp owners Sofie and Frank Christensen Egelund to display their art collection

Working with Lebanese firm Raëd Abillama Architects and stylist Colin King, the Vipp owners created an interior scheme that aligns with the brand’s pared-back aesthetic.

“The Studio presents a rare opportunity to experience Vipp’s trademark soothing minimalism alongside the quietly playful sensibilities of its creators,” said a statement from the brand.

Bedroom with Hardwick White walls
The couple and their family live in the New York City showroom

Laid out as a functional apartment, the live-in showroom is dispersed through the high-ceilinged loft and bathed in light from 10-foot-tall (three-metre) windows.

Ceiling beams, brickwork walls, wood columns and other historic features are painted in a neutral grey-beige tone called Drop Cloth from Farrow & Ball. A similar hue carries across new Kvadrat curtains and upholstered panels.

Showroom's minimalist interior
The pared-back interior reflects Vipp’s minimalist design ethos

Vipp products are displayed alongside iconic Danish designs like Poul Kjaerholm’s PK 54 dining table, which is accompanied by Vipp Cabin Chairs in the kitchen area.

Black kitchen modules and appliances, all by Vipp, are installed beside extruded aluminum millwork built by Beirut-based Elie Chaker that hides a custom wine glass storage area.

The Christensen Egelunds can present their collection of art and sculpture in a gallery area, separated by a glass partition from the main bedroom, in which the paint colour darkens slightly to Hardwick White.

A large, airy living area is designed for entertaining and features more Vipp pieces including a sofa, daybed and coffee table next to another Danish classic: Armchair 31 by Alvar Aalto for Artek.

Living room with Vipp furniture
The spacious living area is designed for entertaining clients and friends

The more private office space has a custom travertine desk surrounded by upholstered millwork that improves the room’s acoustics.

One bathroom is lined entirely with striated Persian travertine, while another is clad in dark Ceppo stone that is carved to form features such as a scalloped shower.

Office with custom travertine desk
Custom pieces in the studio include a travertine office desk

Overall, the showroom is intended to be regularly updated with new products and prototypes and to offer insights into Vipp and its owners.

“Revealing how two meticulous designers enjoy their beloved finds and creations, the Studio amounts to a new concept for a showroom as a model for living, and as a vital site for inspiration,” said the statement.

Scalloped shower in the bathroom
Dark Ceppo stone is carved to form a scalloped shower

The Vipp Studio, which is open by appointment only, is the brand’s latest project that goes beyond the idea of a traditional design showroom.

The company also manufactures entire prefabricated homes that come filled with its furniture and homeware, and one is set up as a hotel on the shore of Sweden’s Lake Immeln.

The photography is by Adrian Gaut.


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