Makeup & Beauty

22 Best Mascaras 2023 To Amplify the Look of Your Lashes, According To Allure Editors

When your place of employment happens to be Allure, everyone and their grandmothers tend to treat you like a living, breathing beauty encyclopedia — not a humblebrag, just the honest truth. Not a single day goes by when at least one person randomly asks us, “What is your favorite [insert beauty product here]?” The best mascara is, without a doubt, one of the most frequently mentioned topics. They all want to know what exactly is making our lashes look like falsies without the issues of crusting, flaking, and webbing.

While some of us do dabble with treatments like lash extensions or lash lifts, we all have our tried-and-true tubes of mascaras that we regularly restock. Some of our picks may be curling mascaras for a lifted and fanned-out look, while other Allure editors prefer one of the best waterproof mascaras for a smudge-proof finish. Whichever results you’re trying to achieve, chances are we know exactly which mascara you’ll need.

With that in mind, we rounded up our editors’ absolute favorite mascaras of all time, including a few Best of Beauty winners, with brands ranging from drugstore favorites like Maybelline New York to Sephora darlings like Too Faced and Anastasia Beverly Hills. We’ve also got the luxury market covered (hi, Dior and YSL Beauty).

Discover all the best and boldest mascara formulas that lend Allure editors’ lashes the most volume, curl, length, and — dare we say — a false lash effect, each and every day.

Our Top Picks:

  1. Most Conditioning: Ami Colé Lash-Amplifying Mascara, $19
  2. TikTok Sensation: Maybelline New York Lash Sensational Sky High Mascara, $13
  3. Most Allure Accolades: Lancôme Définicils High Definition Mascara, $29
  4. Best Lengthening Mascara: Benefit Cosmetics They’re Real Magnet Extreme Lengthening Mascara, $28
  5. Best Waterproof: Dior Diorshow Waterproof Mascara, $32
  6. Best Clean Mascara: Ilia Limitless Lash Mascara, $28
  7. Best Tubing Mascara: Blinc UltraVolume Tubing Mascara, $26
  8. Bring on the Drama: Anastasia Beverly Hills Lash Brag Mascara, $25
  9. Best Volumizing Mascara: Rare Beauty Perfect Strokes Universal Volumizing Mascara, $20

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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Makes Noise is a blog where you can find all the juicy details on a variety of topics including health and fitness, technology, lifestyle, entertainment, love and relationships, beauty and makeup, sports and so much more. The blog is updated regularly to make sure you have all the latest and greatest information on the topics that matter most to you.

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