Google has set out strict rules on the nature of guest posting and backlinking operations. Any platform that conducts guest posting or link building activities of low quality will be penalized.
Therefore, with due diligence and consideration, you must carry out guest posting operations. Guest blogging in more ways than you can think can help your website. In your niche, guest blogging allows you to create an authority. The more insightful and well-researched your post is, the more visitors it can attract.
Guest blogging lets you build your brand name as well. If you develop yourself in your niche as an opinion maker, individuals can immediately wait for your opinions and recommendations before making a buying decision.
You may also like to read:
Effective Blogging Outreach Tools For Beginners
How Beginners Can Start A Blog in 2021
Four Best Blogging Platforms to Use In 2021
On the other hand, when you build an apparent authority through guest blogging, you will broaden your network with it, develop your follow-up social media, and generate qualified leads.
As you should not overlook the importance of guest blogging to help drive traffic and leads from your website, here is a 7-step guide for you to secure connections, traffic, and authority from websites unique to high authority niches.
-
Contents
The First Step In Posting Involves To Decide The Aims Of Your Guest Posting
It would help if you decided whether you want to do guest blogging in the first place before you learn the rules for guest blogging. In general, website owners conduct guest post operations to place themselves in their niche as an authority site or create quality backlinks to generate leads.
You first need to find high-quality blogs with a vast fan base open to taking guest posts, whether you are attempting to reach some of the above goals or aiming to fulfill all the plans. If you are more focused on creating backlinks, you can use Tiny SEO Software or Website SEO Checker to check the Domain Authority of a given website. Doing this will allow you to shortlist blogs where your guest-hosting tasks can be carried out.
-
Opportunity For Guest Bloggers
The first thing you need to do is locate places that have strong domain authority in your niche. You will investigate these pages to figure out how the user’s interaction is and what the guest blogging level is. Will the public vote on written posts? Are the guest articles broadly spread on social media?
-
Getting Ready With Guest Post Pitch
Now that you understand how to pursue openings for guest blogging, next comes the challenge of pitching your idea in the right way. It’s easier for you to get your requests accepted if you are a recognized face in the guest blogging world since most of the other blog owners in your niche will already be acquainted with you.
However, if you are entirely new to guest blogging, you need to carefully review the web to understand what sort of material on the site gets strong views, likes, and feedback before writing a guest post. Based on that, you need to evaluate the subject you want to write about and, of course, the material type.
Pitching is the most challenging aspect of any guest blogging operation. Hundreds of writers contact websites every day with demands to post visitors on their site. If you adhere to generic pitches, or worse, your email will end up in the spam folder; it will never open!
-
The Guest Post Formation
If a subject is addressed and finalized by the site administrator, you can go ahead and begin writing your article. The majority of site owners will respond with instructions for guest hosting that you need to obey on their site. This includes details such as the guest post’s word count, what kinds of links to have, etc.
Incorporate the rules into your guest blog and ensure that your article has identical components to most guest blogs on the website. Guest posts should be non-promotional and, above all, must be meant to provide information. Smartly add keywords to your guest post, and remember to add connections within the content. If you quote or refer some goods or services to others, add a link to them as well.
-
Acing The Bio Of Author
You will need to write the Author Profile after you are finished writing the guest article. This is the only place where you are (subtly) free to advertise yourself, have links to your website/published works/book, etc. In your author profile, it is best to have a maximum of two links, and to find out which links would fit better, here are several considerations you need to make.
-
Follow Up
To make the best out of your guest-hosting activities, here are a few things you can do. Don’t believe the work is finished until the article is published on a given website. It is just half done. You have to keep a tab with the feedback coming in and respond to them individually until the post is live. Try to address almost all comments; if not, refer to the words you receive within 1-2 days of the article being written.
-
The Success Trail
Finally, you need to watch your guest post’s results. Google Analytics, where you can monitor the referral traffic to the platform and other essential success indicators, is the easiest way to do so. If you want to get a general rundown of your guest blogging strategy so far, to see how good you have been so far, you can even compare all the references from the guest posts you have written.
