Shawn “Jay-Z” Carter and his entertainment company, Roc Nation will collaborate with the nation’s largest luxury media company, Modern Luxury Media, on a brand and multimedia platform titled EDITION by Modern Luxury. The goal is to amplify and elevate voices that are shaping popular culture.
“Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content,” said Desiree Perez, chief executive officer and co-founder of Roc Nation, in a written statement. “We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.
Isoul H. Harris has been appointed as editor-in-chief and will be working closely with Roc Nation executive vice president, strategy and communications, Jana Fleishman. Harris will also work with the Modern Luxury team to make sure that the new multimedia platform evolves and elevates a diverse array of voices. Harris is the former editor-in-chief of UPTOWN.
“With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” Harris said.
“The importance of elevating the voices of such a powerful community has never been greater,” echoed Brett Yormark, president of business operations and strategy for Roc Nation. “We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
“This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space,” said Michael Dickey, chief executive officer of Modern Luxury Media. “Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity.”
EDITION by Modern Luxury is set to launch this winter 2021. To learn more, visit editionml.com.