Swiggy Is Getting Out Of The Grocery And Fresh Produce Business Swiggy has stopped delivering groceries, fruits, vegetables, and other necessities in over 100 countries. The service was launched two years ago in Gurugram as part of Swiggy Stores. The step marks a change away from the marketplace paradigm and into the dark shop model. Swiggy will keep operating dark stores under the Instamart banner.
According to an email sent to customers, grocery and new farm produce services will no longer be available on Swiggy’s native app. Entrackr’s team has also discovered that hyperlocal supermarket and fresh produce stores are no longer listed on its platform. Intriguingly, Zomato has been reducing the size of its grocery service, Zomato Market since June.
Though swiggy grocery is no longer operating, Swiggy Genie allows users to order groceries and other products. Swiggy Genie allows users to send parcels and documents from one location to another.
“During the lockdown, we extended our offerings around the country as customers turned to Swiggy for more than just-food. Given the easing of travel controls, we’re scaling back supermarket delivery and relying on Swiggy Genie,” a Swiggy representative said in response to Entrackr’s questions.
According to the spokesperson, specialty shops such as beef, fish, pet care, and gourmet will continue to operate.
Swiggy launched swiggy grocery in April 2020 under the Urban Kirana brand, which was later rebranded as Instamart. According to Entrackr reports, the organization would increase its dark store model because it has a higher profit margin than the marketplace model. Faster deliveries are also possible for dark shops.
Swiggy claims to produce most Instamart orders in Bengaluru and Gurgaon in under 40 minutes. It’s worth noting that the company’s dark stores are exclusive to these two locations.
The removal of these verticals from the native app comes when the e-grocery market is becoming more competitive. Within a few months of its launch, Reliance’s Jio Mart dethroned BigBasket to become India’s largest e-grocer. Jio Mart handles over 700,000 orders a day, while BigBasket and Grofers process 120 000 and 150 000 orders per day, respectively.
Tata is in negotiations to buy a controlling stake in BigBasket, which will bring the e-grocery market to a new level. Grofers and Zomato were already in negotiations of merging, but the talks never progressed beyond the preliminary stage.
Amid a corona, are you having trouble finding your normal necessities? Worry no more, for there are more applications than ever before that will bring all of your necessities right to your house. Previously, customers had to pick between BigBasket and Grofers, but now food-delivery apps such as Swiggy, Zomato, and even Dominos are distributing groceries around towns.
Swiggy, which previously only delivered groceries in tier 1 and tier 2 cities, will distribute groceries to 125 cities. Swiggy has previously distributed groceries in a few towns, but due to the lockdown and continuing coronavirus pandemic, it has extended its services to several new locations. It is now available in 125 countries, according to the most recent updates. HUL, P&G, Godrej, Dabur, Marico, Cipla, Vishal Mega Mart, and Adani Wilmers have all partnered with Swiggy to sell groceries from their stores.
If you don’t know how to use the service, go to the Swiggy app and press on the grocery tab that appears. When you click it, you’ll be taken to a page with a list of stores in your area. You can now choose your store and begin shopping. Swiggy guarantees delivery in two hours, and if you’ve already paid for your order, you can choose no-contact delivery.
Zomato has launched the Zomato Market service, which will deliver basic grocery products to your house. It also delivers groceries in collaboration with Vishal Mega Mart and other FMCG companies. Currently, the service is operating in 80 different cities. Zomato claims to be able to deliver in under an hour, but there’s a catch. Customers are not permitted to order more than 12 kilograms at a time. Zomato’s food-delivery systems are now operational at the same time. People who live alone no longer must worry because Zomato and Swiggy can now handle their meals and groceries.
In addition to Swiggy and Zomato, businesses such as Shopclues, Paytm, and Dominos have begun to distribute groceries in select cities. Domino’s, which is best known for its pizzas, also revealed that it would also sell groceries. Shopclues has now begun to provide these facilities, although the selection can be restricted.
Flipkart, Amazon, Grofers, and BigBasket were still shipping vital products, but they were having difficulty accepting new orders due to increased orders. Amazon also launched its pantry services, which will assist consumers in locating groceries, but the service might not be as fast as Zomato or Swiggy.