Shaquille O‘Neal has partnered with The Alkaline Water Company for its first-ever comprehensive, omnichannel marketing campaign.
Shaq’s unparalleled marketing and business acumen is another huge step in building Alkaline88® into a household brand. The first product collaboration with Shaq to hit the market is the new Shaq Paq 2-liter six-pack.
In 2021, The Alkaline Water Company welcomed O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88® and A88 Infused™ brands.
BLACK ENTEPRISE got an exclusive with O’Neal and newly appointed Chief Marketing Officer Tom Hutchinson detailing the partnership, omnichannel engagement, and the Shaq Paq 2-liter six-pack.
“Since joining The Alkaline Water Company’s Advisory Board and becoming a brand ambassador earlier this year, I am excited about the brand and working with Chief Marketing Officer Tom Hutchinson as he transitions into his new role within the company,” Shaquille O’Neal tells BLACK ENTEPRISE.
Alkaline88® is known for its superior hydration with a perfect 8.8pH balance. The brand is developed to deliver a deliciously smooth™ taste that encourages consumers to drink more and fully hydrate.
We have done a lot of focus on the functional and emotional benefits that are important to the consumers that we bring to the table,” states CMO Tom Hutchinson. “Shaquille O’Neal changes the way we talk to consumers by adding many fun viral media sources to build the brand.”
With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers balanced alkaline drinking water with trace minerals and electrolytes and boasts a trademarked label ‘Clean Beverage.’
“We are initiating new phases of this partnership to promote clean elevated hydration and sustainability in the beverage space,” says Shaquille O’Neal.
Alkaline88® has grown its distribution to over 75,000 retailers and is the 10th largest enhanced water company in the country. The ‘Shaq Paq’ is visually creative and boasts a design that will allow retailers to display in multiple ways as a standalone item or 6-pack.