Vanessa Bryant Reportedly Files Paperwork to Trademark ‘KB24’ For Sports and Entertainment Branding

Vanessa Bryant

(Image: Twitter)

The widow of Los Angeles Lakers basketball legend Kobe Bryant is extending the legacy of her husband by reportedly filing paperwork for a trademark that will be used for branding purposes.

According to TMZ, Vanessa Bryant has filed paperwork to trademark “KB24,” for branding purposes for a sports and entertainment company that she will head. The KB represents the initials of Kobe Bryant; 24 signifies his jersey number with the Los Angeles Lakers.

She released a statement at that time, which read in part: “My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”

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